Depending if youre a high or low viewer When we see something in the media For heavy viewers regardless of side etc except play the more you view tv the more you are probable to believe the same(p) thing Explains how heap from marriage and south can come to believe the same thing regardless of stance or background Heavy viewers think 10 masses Light viewers think 100 people It actually is 1/100000000 3 basic tenants of Reception Theory. former Et All relationship between media itself and media consumers 1. All messages are indeterminant; no amend interpretation of a ny media message. 15 people look at same ar! ticle but diff interpretations 2. media positions Consumer consumer itself into 3 different interpretations (dominant, oppositional, negotiating) 3. We perish to interpretative communities determines our interpretation African Americans And Latinos are shown twice as much Studies shown AA and Latinos turn to media as an important agent of societal learning Define intergroup comparisons? comparability any two groups on any variable of...If you destiny to get a proficient essay, order it on our website: OrderCustomPaper.com
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