Kraft Foods

kraft paper Foods The Coffee Pod Launch Problem Geoff Herzog, harvest-feast manager for hot chocolate development of kraft foods Canada involve to decide whether or non to launch the single serve deep brown pod in Canada at the same time with the unification States launch of the product. SWOT Analysis Strengths ? ? ? kraft Foods is recognize globally as being a leader in chocolate sales. Krafts both existing chocolate smirchs in Canada lead the food market place in sell sales. in that location is already a well schematic dispersal system. Weaknesses ? ? pecuniary constraint with a limited budget for a market strategy for the launch. The consumers for the existing Kraft brand java argon typically over the age of 45 whereas the derriere market for the SSP suggests an age range between 25 and 54 years. unity Serve Coffee Pod utensil that is currently in the market is not compatible with Krafts burnt umber pods. ? Opportunities ? ? ? ? There is a market for the product, with the two thirds of Canadians that prepare their coffee at home. Potential to lower distribution costs with the usage of a joint direct to fund delivery course of instruction with another of Kraft products. An present(prenominal) launch will touch on Kraft Foods second gear to enter the market.

Potential new market with a suggested target market outside of the demographics of Krafts current market. Threats ? ? ? agonistical landscape with three other competitors unveiling the market in spite of appearance a few months of the potential launch. challenger from spec iality coffee shops and cafes already in the! market. Limited fourth dimension for Kraft Foods Canada to market and gain any significant war-ridden favour before the other competitors enter the market. Alternatives Kraft Canada executives may; 1. chequer the launch in Canada. 2. Launch the product simultaneously with the unify States offering coffee pods for the two major coffee brands that Kraft owns in Canada. 3. Launch the product simultaneously with the United States with besides one of the coffee brands that Kraft...If you want to get a skillful essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper