To: John Doe; Chief market OfficerFrom: Jane Doe; e-Business merchandising ConsultantDate: June 29, 2007Re: Targeting ?niche? merchandise and web situation redesign. Three historic period ago camecordia.com has spent hundreds of dollars in launching our office, purchasing lay submission parcels, assort ads and bulk e-mail addresses; yet we be lacking to realise some traffic to our localise. At present, we are marketing to consumers that consider various learns and are not raise in the type of products we are suffering. The problem could possibly be that we whitethorn not be selling our product to our align consumer or whitethorn be we are not marketing the typeset type of product to our consumers. Therefore, we need to redesign our site with nominal changes and target the right clients. Target ?Niche? marketingCurrently, our web site sells both cameras as well as camc positions. We tour moderate products on our site with questionable quality, also our site targ ets customers with diverse needs; which may be the reasons why our gross sales may have dropped within three years on our site. We may look into resolving this discrepancy by playing the pursuance -?By targeting our product towards certain people. Large organizations offer numerous products, loads of information, and services, which can cause a consumer to cave in in confusion versus helping them out.
By gearing our concentrate on high quality camcorders and cameras for professionals or people who fuck this as their hobby, we can show the uniqueness of our products compared to our competitors. ?Focus on the l iteral need of the customers. In order for u! s to do this we need to invest in redesigning our site in which a fall out or chat room result be assumption to the shoppers for a chance to discuss in detail the products that are being offered. By viewing and retentiveness up with... If you deprivation to get a full essay, order it on our website:
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