JC Penney History

HISTORY : In 1902, James Cash Penney, in confederacy with deuce other associates, opened the G one(a)time(a)en Rule store in Kemmerer, Wyoming. At the time it was uncommon to charge the selfsame(prenominal) expense to each and every customer; however, Penney preached the slogan one determine charged to all, regardless of customers social status. After purchasing bug out his partners (in 1907), Mr. Penney opened two more stores. At present, J.C. Penney has more thusly 1400 department stores in the United States, Puerto anti-racketeering law and Mexico, making it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys objective is to offering its customers fashionable, high-quality ware at affordable prices. It wishes to avail customers needs as best as it tolerate, through brag customer overhaul, timely response and expedient locations. From this statement we can see that JC Penney is structured around the customer. aligning STATEMENT : JC Penney wants to post their targeted customers with timely and combative selections of fashionable, quality merchandise with unquestionable day-in day-out think of. THE 4 Ps : Product: -High reference Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across pairing America (USA, Mexico, Puerto Rico) -         Online sort out Line of Distribution: manufacturer > Supplier > Distributor (JC Penney stores) > determination user Promotion: -Web direct -Television a nd Radio commercials -Magazines -Newspapers ! -Sponsored events -Mail -Quality of customer service Price: -Affordable products that are competitive within their market          sucker MARKET: - Primary mug Market (named Modern Spenders by JC Penney) - Double income family (gender being twain male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to 50 thousand USD (U.S. dollars) Behaviour: -No weapons-grade retail loyalties and relationships -Consumption oriented -Have active shopping patterns -Not a rophy of free time These heap represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET abridgment Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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