International Marketing Planning and Strategies Essay

McDonalds is a world-famous alliance that provides fast- food in china. In the course of offering its services, it faced pissed off competition from its rival Kentucky Fried Chicken company. The management therefore had to prescribe into consideration some local line of reasoning practices such as fictitious character of food, staff welfare and other environmental issues. McDonalds restaurants in China were being ope grazed as vocalise ventures along with other local companies.This ensured deluxe brand quality and effective management control as compared to its competitors in the market place. Additionally, its ability to quickly adjust to the varying local conditions do it to seize on advantage over many other competitors (Ko, 2008, 1). Through the innovation of the new technology and vast capital, the company demonstrable its own inhering supply network which made them to throw access to both municipal and export markets.The development of infrastructure enabled it to get its supply from within the realm thus saving cost of importation. McDonalds implemented the traditionalistic Chinese culture which enabled it to quickly pay off its way to the market. For instance, it decorated its restaurants with designs symbolizing traditional Chinese culture. It alike offered special festive items such as prosperity burger during the Lunar New year. This attracted many people to eat from their restaurants. The company unplowed on adjusting its menu in order to capture the favorites of the people.Due to the arise competition in the market place, McDonalds had to partner with Sinopec, a oil colour company, in order to build drive-through restaurants in most of its petrol move in China so that it captures many customers to counter the high rate of competition. They had also to collaborate with the Chinese online shoppers so as to attract net profit users for their foods and other promotional items. The company carried out an advertising campaign to occupy awareness to the people of McDonalds products.McDonalds took advantage of young Chinese customers social influence. Despite the fact that it was offering its food at high prices, the young generation viewed this restaurants as trendy places to socialize with their friends and families. They also preferent the restaurants site as they offered good atmosphere for relaxing. McDonalds engaged in national campaign and took benefit of Beijing hosting the Olympic Games. They used the Chinese slogan which made it to attract many customers which made it to improve its business operations. Opportunities and threatsMcDonalds faced great challenges, for instance, the rising inflation in china made it to raise its prices for almost all its products in order to make up for the surging cost of materials. This made the level of consumers to decline drastically. It also faced social threats and critics which pointed out that they did not apply health and environmental standards observed in China (Ko, 2008, 3). The transformation of China to a developed nation posed a threat to McDonalds as it was obscure whether it was going to sustain its momentum of operation. Marketing strategiesTo sustain its operations, McDonalds should reserve out some marketing strategies such as engaging in successful community and media relation program that will enable it to have increased coverage and reputation without spending a fortune. Another dodging is to set up joint promotions. In this case, McDonalds must get word uniqueness and behavior of its frequent customers, look for other non-competing businesses already arrival them and then formulate a technique to set up joint promotions. They can also make use of emerging market trends and take advantage of increased sale opportunities before their competitors.