Company and market analysis for Uncle Tobys Company

Company and foodstuff analysis for Uncle Tobys CompanyThe Uncle Tobys Company has a long and vibrant history, having d cardinal for(p) through several name, location and ownership changes to get it to where it is today. The Uncle Tobys Muesli blackb eachs is the hold to eat product suitable for volume of on the whole ages, their philosophy was that amend diet leads to improved wellness by balance and nutrition. The Uncle Tobys companion was in the beginning established as Parsons Bros, in Melbourne by Leonard and George Parsons when they arrived in Australia from England in 1861 and commenced manufacturing tin female person genitals Bull Oats. In 1893, The Uncle Tobys Oats product was introduced to the market by Clifford Love and Co in Sydney and entered the homes hearts and of Australian families, its the first shown as Uncle Tobys products in parcel out market. In the past hundred years, Uncle Tobys renamed a lot of times until 1989, the company was offici completelyy renamed as Uncle Tobys Company, and the stage was set for the birth of the differentiate we deal and love today, Launch of Yoghurt Topps Muesli Bars.Uncle Tobys was one of sections of the Goodman Fielder food company, insofar was separated by p bent company Burns Philp in celestial latitude 2005. In 2006, Swiss food giant Nestle purchased Uncle Tobys manufacturing facility and spots. organize Matrix 6 MarksProduct __Uncle Toby Muesli veto______StrengthsProducts have needed accreditationsRight products, reliability and qualityBetter product life and specialtyGood customer loyaltyunlikeiated productsCreativity and imagination of staveWeaknessesCustomer lists not testedOrganisational infrastructureNo direct marketing experienceDont have a detailed plan yet need of marketing expertiseLimited budgetOpportunitiesLocal competitors have brusque productsCould extend to abroadCan surprise competitorsCould expand the scale of supplier dealsThreatsLegislation could impactTaxation is introduced on productFierce expense competitionPossible negative publicityCompetition from other providersThe 4Ps abridgmentProduct, Price, Place and PromotionProductsSeveral shapes of finest cereal interdict as health product for balancing nutrition products. An instant breakfast catering in all segments who want health and quick breakfast without preparation. A tasty morsel for children and similarly it could be supplement for older adult to consume.Uncle Tobys Muesli Bars is the wholegrain product. Wholegrain field is important in peoples daily diet its naturally nutrient send away process maintain your familys wellbeing. The products contain wholegrain oats and wheat. These are intact grains, which mean they are slowly digested and contri only whene to products low glycemic index (GI)*. Uncle Tobys Muesli Bars contain on fair(a) 7% of the daily intake for sugar per bar. This means you great deal enjoy the goodness of wholegrain in a tasty snack as part of a balanc ed diet. And here are no schmalzy colours and flavours in the product and they are all source of fictitious character products. Many of the products in Uncle Tobys range are high in fibre, with an average serving delivering at least 3g of fibre towards your daily requirement of 30g. nearly fibres, such(prenominal) as the whole grain wheat can also act as a prebiotic, nourishing your friendly bacteria and luck with digestive balance.The Uncle Tobys Muesli Bars got 3 incompatible types of packages they are Standard Packs (6 bars/120g), Value Packs (12bars/240g), Value Packs (18bars/360g, WOOLWORTH only). And it also got nut crumble, apricot, choc chips these 3 flavours on CRUNCHY, choc chip, woods fruits, apricot and white choc chip these 4 flavours on CHEWY, strawberry, raspberry, apricot, mango passionfruit and honeycomb these 5 flavours on YOGHURT TOPPS. These means Uncle Tobys Muesli Bars provide different products with different flavours to satisfy the different needs of customers.The variety of products makes the company different from other competitors. The origin concentrates on changing the products since new variants or ingredient created that enhance ultimate multisensory food experience for making lots of kind product to satisfy different patsy markets and maintain original behind market loyalty.PriceTable 1BrandPrice (per 100g)CarmansAU $ 2.28Uncle TobysAU $ 2.16 disposition ValleyAU $ 2.14CadburyAU $ 2.09Be NatureAU $ 2.08ColesAU $ 1.56Table 1 demonstrates the toll of different muesli bars products brand that can be found in COLES. The highest toll of brand of muesli bars is Carmans which values AU $2.28 per 100g. The product of Uncle Tobys ranks second high damage in COLES (AU $2.16 per 100g) that indicates its price strategy associates with non-price competition. By contrast, the brand of Coles which is the lowest price (AU $1.56 per 100g) stands for price competition.As can be take heedn from table 1, Uncle Tobys adopts non-price competition strategies. It emphasizes diagnostic product features, quality, service, case, procession or other factors to differentiate its product from competing brands kinda than counseling on price. Although Uncle Tobys takes non-price competition strategy, the annual sales generates much than US $600 million in terms of retail sales that is not corresponsively in undesirable results (General Mills 2006). In 2001, Uncle Tobys has a yearly turnover of nearly US $900 million (ITP.net 2005). A little bit higher prices than competitors repayable to higher product quality, unusual product features and brand reputation but usually get price discount for products. (High price-High quality policy)Place/ dispersionThe types of marketing channels for Uncle Tobys product is a long-standing channel that producer conveys goods to a wholesalers, thusly to a retailer, and a retailer sell the product to the consumers. It is the almost economical distribution channel for Uncle Tobys to be a long-standing channel as follows is lower than Uncle Tobys performs marketing their products.The product of Uncle Tobys, locates to intensive distribution allots products to customers by a range variable of outlets such as supermarkets and convenience stores. high-octane distribution of Uncle Tobys product is that produces products to Coles, WOLWORTH, 7-11 and other similar supermarkets and outlets. Customers purchase over three-quarters of all groceries in supermarkets. In terms of convenience stores, it extends opening hours and locates in a convenient place that people can purchase product frequently.Beside people can order products form Uncle Tobys Muesli Bars through internet which leads to cost reduction for consumer and supplier and make to a greater extent convenient to purchase or even buy product directly from manufacture.PromotionUncle Tobys were working unneurotic with the Royal Life Saving Society-Australia with the goal of preventing the drowning deaths of mor e than 50 children from each(prenominal) one year. Uncle Tobys invest half million dollars over three years to help teach Australian children how to swim and survive in the water in partnership with Royal Life Saving.As one of Australias top sports sponsors, Uncle Tobys has a solid history of Olympic team sponsorship. From 1988 to 2008 the company was official sponsor of the Australia Olympic Team.Below-the-line promotion indirect expenditure on promotion refers to those methods of promoting products that do not use direct advertize such as reposition gift or getting stars to endorse products or news and cartridge storles featuring the product.Uncle Tobys also doing the promotion in the supermarket like WOOLWORTH, Coles. They offer the fair price at anytime.Uncle Tobys brand which has developed a reputation for successful above-the-line advertising (TV, radio, poster), that makes Uncle Tobys became the 29th sales in Australia.Physical EvidenceThe Uncle Tobys name is identical with high-quality, great-tasting food the world over, so the promotion for their product always focus on delicious, tasty and high-price get high-quality.More recent years Uncle Tobys was one of the first in food industry to print Guideline perfunctory Amounts(GDAs) on the packs of product for showing the percentage of the recommended intake of calories, sugar, fat, saturates and salt for each portion of product clearly as Uncle Tobys is being a nutritionist. thusly the products from Uncle Tobys pay more attention on balance nutrition and health eating.ProcessThe manufacturing system includes 3 parts in process processing, packaging and storing.Packaging and storing- The cereal ordain be send to packaging knowledge domain once they passed the quality check and place it into individual box and cases, then transport by conveyer belt to warehouse until they shipped to stores for retail sale. closing curtainThe product variable in marketing mix emphasis health and quick cereal break fast or snack without preparation which mate all ages, it means wide range of mark market such as health claim are more popular for everyone, female are shape conscious and convenient food are plebeian now, more price variable pays more attention on the target market who willing to pay a little bit more for higher quality product than competitors but sometime the customer will get reward for loyalty or price discount ( see promotion ).Also this business done well job at climb sales and brand value by using varied promotion methods since this business established, they try to make products available on hand over as well.The buyer for Uncle Tobys Muesli Bar will be parents or older adult and cereal are purchase one of the fastest-moving product in supermarket, also research shows the most influencer are kids. Despite they pay more attention on target market for 8-11 years child, but Uncle Tobys Muesli Bar hard to make product diversify for growing different target markets for inc reasing profit, they wish their products not only for everybody but also can be consumed in any time, Uncle Tobys Muesli Bar contains comprehensive target markets for pattern health and instant breakfast for everyone, sweet snack for chide and adult, also supplement for older adult which Uncle Tobys Muesli Bar can be consumed all day in different ways.Successful business use all the tools at their disposal to stay at the top of their chosen market and Uncle Tobys Muesli Bar are able to use a number of business tools properly in order to successful in ready-to-eat cereal market by re-position the brand through the use of marketing mix, return the brand to grow, improve the frequent of purchase and introduce new customers to brand. This business is die marketer to carefully segment and deliver an outstanding proposition for their customers. The fancy and idea from founder Uncle Tobys which strong commitment to nutrition, health and quality impelled improvement for their products a nd process to make Uncle Tobys business being a loss leader of cereal and snack producer in the world.